Mother Raw
Inspired by mother nature, this line of plant based dips and sauces needed to stand out from the other products on shelf in this category. This new product was developed for both the Canadian and U.S. markets. A series of playful illustrations of fresh ingredients were created to give each sku its unique look. The palette was created using earthy tones and textures inspired by nature. SCOPE OF WORK Strategy & naming I Design & art direction
