Moosehead

Limited Edition Canada Day Can As one of Canada’s oldest independent breweries, Moosehead displays its patriotism proudly in its promotions.The “text map” design for the Canada Day tall can recognizes regional idiosyncrasies while also provoking conversation and debate among Moosehead fans: What words do you associate with the provinces? Buyers of bottle cases were treated to typographical Canadiana on limited edition T-shirts. SCOPE OF WORK Concept development I Illustration art direction I Design layout