Krembil Centre / CAMH

This direct mail piece was created for the Krembil Centre for Neuroinformatics at CAMH (Centre for Addiction & Mental Health), which uses big data, artificial intelligence and brain modelling to fundamentally change our understanding of mental illness. We were tasked with developing a premium invitation to invite high-net-worth individuals to learn more about the centre. The visuals leverage data to depict connectivity and offer a fresh, artful perspective on the brain. Each recipient received a customized box with their name foil stamped. Dr. Sean Hill, introduce himself in a striking, intimate way: by sending them a scan of his own brain. Response rates were the highest ever for a CAMH direct mail invitation. SCOPE OF WORK Concept + design I Photo art direction